General Partners
Billa Lidl Metro CASH & CARRY
Девин Campese Del Alma Ocean Gradus Schwarzkopf Gliss Schwarzkopf Color Expert VKF Rentzel Coca Cola Coca-Cola Zero Sprite Fanta Schweppes Nestea Cappy Parmalat President Galbani JDE Jacobs Pobeda Dilcom RiceUp Zewa GlaxoSmithKline Sensodyne Pronamel Aquafresh Paradontax Corega Picantina CANTI Silver Lake NextConsult Cargo-Partner Danone Activia Vitania Compass Compass Vegetal Selpak Doma Si Commercial 7 Tandem Sidi92 Marella Quin Bite Krina La Garone Metrica Auto Bavaria ИВЕЛ СТИЛ М Aperol Spritz Campari Glen Grant Jim Beam ouzo 12 Водка ЦАРСКАЯ Alpi BCS Bulgaria Aroma Astera Чисто Здраве
Technical Partner
Congress Engineering

Quality vs. Price in a Low Cost Era

Being low-cost is not trendy anymore and being the cheapest possible option is out of the question. The most common definition of the Bulgarian consumer is “price chaser”. Sales trough promotions have risen considerably in the recent years.

We're approaching a point in which companies have started questioning whether their brands have lost their value in consumers' minds. Customer loyalty is very low in some product categories and virtually non- existent in others thanks to the cheapest price on the shelf.

Recently, a significant change in consumer attitudes has given a reason to be optimistic. Retailers, producers and marketing agencies alike report that consumers have started to seek better value for money offers.

Join us at the VIII PROGRESSIVE Conference to find the answer of whether quality or price is more important in the Low Cost Era. These are some of the topics we'll cover in this edition:

  • In which product categories consumers seek the balance between high quality and price?
  • What does “affordable” mean?
  • In which categories consumers are the most price-sensitive
  • How has consumer shopping baskets changed?
  • How can retailers improve customer experience in order to increase the quality of their services?


5 reasons to attend:

TrustFor 8th year in a row we guarantee that you will hear the most inspiring viewpoints from the leaders in the industry

Worthwhile informationYou will gain unique insight, which you won’t find anywhere else

Inspiration - You will get actionable ideas on how to take your business to the next level

Networking - You will have the opportunity to meet people and establish future business partnerships

Motivation - The new knowledge and contacts will empower you to develop your business.


At the end of the Conference a lottery with prizes will be held that can be won by each delegate in the event.        

Two Free Passes for participation in the IX-th PROGRESSIVE Retail Network Conference 2018 – provided by Progressive Magazine




» Thursday, May 18th
• 08:00 – 10:00 Registration / Coffee break
• 10:00 – 10:10 Opening 
• 10:10 – 11:10 Conference
• 11:10 – 11:30 Coffee break

• 11:30 – 13:00 Conference
• 13:00 – 14:15 Lunch
• 14:15 – 14:45 Conference
• 14:45 – 16:30 Blind date / Networking
• 15:00 – 16:30 CEO talk: Bulgarian business Talks (CEO`s only)
• 15:00 – 16:30
 Marketing Workshpop

• 16:30 – 17:00 Coffee break
• 17:00 – 18:30 Free time

• 18:30 – 20:00 Cocktail
• 20:30 – Gala Dinner & Party 

» Friday, May 19th
•  07:00 – 10:00 Breakfast 
• 10:00 – 11:00 Conference
• 11:00 – 11:30 Coffee break
• 11:30 – 12:30 Conference

• 12:30 – 13:30 Catering 
• 13:30 – 15:00 Discussion ► Suppliers & Retailers
• 15:00 End of the Conference