It has been a period of constant FMCG war. New players have entered the battle and losers have left out. Sometimes the players on the market have been battling for the lowest price, at other times retailers have been trying to get the upper hand on suppliers or have been competing with each other seeking to capture the largest possible share of consumers’ spending.
And yet the end is far away. A new fight has begun - the battle of the Brands. Brands have their own tactics in order to take over the market and win consumers’ loyalty. The battle is between well-known brands and private labels. Each of them is using different approaches, channels, and strategies to build its own image.
Join us at the IXth edition of PROGRESSIVE Conference to learn:
- Where the war between the brands on the Bulgarian FMCG market is headed
- What are the innovative approaches that brands use to attract more consumers
- Which are the most effective online and offline channels used to attract consumers
- What is the role of the Private label products in this war and in which product categories they are dangerously close to the branded products
Get the pulse on the market today, so that you rule it tomorrow
5 reasons to attend:
Trust - For 8th year in a row we guarantee that you will hear the most inspiring viewpoints from the leaders in the industry
Worthwhile information - You will gain unique insight, which you won’t find anywhere else
Inspiration - You will get actionable ideas on how to take your business to the next level
Networking - You will have the opportunity to meet people and establish future business partnerships
Motivation - The new knowledge and contacts will empower you to develop your business.
At the end of the Conference there will be a lottery with prizes for the delegates of the event
Two of the delegates could win 2 Free Passes for participation in the X-th PROGRESSIVE Retail Network Conference 2019
Advanced Analytics Consultancy Leader Eastern Europe & Mediterranean Markets, AC Nielsen
CEO, Tradeka Ltd.
Managing Director Sales and Logistic
Director Food Division
PROGRESSIVE Conference is the first of its kind two-day business-to-business meeting in retail and FMCG sector in Bulgaria.
Each year the conference gathers senior managers of retail companies, distributors, producers, importers, representatives of the market analysis companies and marketing agencies and other experts where they exchange experiences, opinions, observations and forecasts for the FMCG trade in Bulgaria and the region.
PROGRESSIVE Conference is an excellent opportunity to establish new contacts and future business partnerships.
Held over two days in an unconventional and relaxed environment, conference brings together, each year, over 200 participants.