Регистрирай се сега! Register now! PROGRESSIVE AWARDS ГЛАСУВАЙ VOTE FOR PROGRESSIVE AWARDS

Speakers

Special Guest Speakers

Sebastian Rennack Senior Retail Analyst for Central & Eastern Europe, Lebensmittel Zeitung
Schwarz Group Conquers Central & Eastern Europe - What does that mean for Bulgarian retail?

Sebastian Rennack

Senior Retail Analyst for Central & Eastern Europe, Lebensmittel Zeitung

Schwarz Group Conquers Central & Eastern Europe - What does that mean for Bulgarian retail?

Sebastian Rennack covers the CEE & SEE country markets at Lebensmittel Zeitung (LZ), the leading German weekly publication for the FMCG and food retail sector.

 

As a German expatriate who has been working and living for more than 15 years in the region, he provides deep market insights that combine strategic perspective, analytical data and practical shop-floor experience.

 

Sebastian held various retail operations and project management roles for Metro Group and Schwarz Group in Poland, Russia and Ukraine. With his market expertise he contributed to organisational build-up and the development of national sales concepts, for big box as well as for discounting formats.

 

Sebastian obtained his master degree in Business Administration (Diplom-Kaufmann) at the University of Passau and also studied at the State University of Management in Moscow.

 

**********************************************

 

Schwarz Group Conquers Central & Eastern Europe - ​What does that mean for the Bulgarian Retail Market?

German retailers have a prominent place among the Bulgarian Top-10-Grocers. Understanding the competitive dynamics and strategic trajectories in their German home market can be vital to also understand the future development of these industry leaders in Southeast Europe.

Lidl has been expanding its footprint in the region and seems unstoppable. In Bulgaria it is only a matter of time, when it will reach the top position and pass sister banner Kaufland. However, in its home market it is the supermarkets – among them Rewe, the sister banner of Billa – that have been increasing the lead against discounters. This for the third year in a row.

What is the success formula of Lidl’s evolution in the region? Is Lidl still a discounter? With the hypermarket channel seemingly a dying species, how does Kaufland hold its ground? And how could local retailers benefit from the experience of German supermarkets against these two price-driven retail giants? More information, data, case studies and benchmarks in my presentation at ‘Retail in 2021’.

 


Michael Leander

Repeat customer expert & transformation mentor

3 ideas to increase customer loyalty

Solving marketing and communication problems for growth and identifying new opportunitiesis at the core of Michael Leander’s expertise. Over the course of his career, he has helped hundreds of brands improve their marcom efficiencies.

 

Hailing from Denmark, Michael has inspired audiences in 51 countries on 5 continents.

Aside from speaking, his experience includes teaching at MBA schools in Europe and Asia.

 

Michael Leander is recognized as a digital marketing pioneer and has been involved in all aspects of digital marketing since 1995.

 

His conference presentation will be inspirational, fun, thought-provoking, action-orientated and possibly - slightly provoking.

 

***

Managing brands with an aim to achieve sustainable growth in the omnichannel (digital) era is difficult. New ways are required to remain relevant and attractive to consumers.  They key is a balanced approach using insight to drive innovation and transformation. 
In this talk you will hear about new opportunities and ideas to increase customer demand and repeat purchases.

 






Guest - Speakers

Emil Dimitrov Head of Logistics, Kaufland Bulgaria
Green Logistic: Investments & Innovations

Emil Dimitrov

Head of Logistics, Kaufland Bulgaria

Green Logistic: Investments & Innovations

Emil Dimitrov is head of Logistics in Kaufland Bulgaria. At this position he is responsible for the strategic management and the execution of the processes of reception, storage and distribution of goods in one of the largest logistic centers in the Balkans. He leads the logistic center of Kaufland Bulgaria in the Industrial zone “Rakovski” from 2010. Before that he held leadership positions in the sphere of fast-moving consumer goods in Germany, Russia, Ukraine and Moldova.


Darina Stoyanova

CEO of PRESTIGE

Brands with a Purpose

Darina Stoyanova is CEO of PRESTIGE since 2014. The company is one of the biggest food producers in Bulgaria and the market leader in the categories in which operates - biscuits, wafers and mini cakes - with the brands Trayana, Mirage, Roden Krai, Hyper, Troy, Spoko, Naya, Muesli, Prestige and Wellness. Before her appointment at PRESTIGE Darina worked for the multinational company Henkel for more than 14 years, and for the last 9 years she was President of Henkel Bulgaria and General Manager of Henkel Laundry & Home Care business responsible for several countries in the Balkan region - Bulgaria, Romania, Moldova and Albania.


Darina is a founding member and а member of the Board of the Council of Women in Business in Bulgaria. She is also a founding member and а member of the Board of Food & Drink Bulgaria Association.

 


Oggy Popov

Managing Director Broshura.bg, part of Offerista Group

Guest - Moderatior

Oggy Popov is a retail marketing visionary, founder and CEO of the leading drive-to-store marketing company in the CEE region, Broshura.bg (recently acquired by the German Offerista Group).

 

Oggy is a believer in the opportunities the mobile device offers to retailers and brands to reach the consumers in a native, location-based and performance-oriented way. His solid background in digital marketing he earned while working for some of the largest affiliate marketing networks in Europe. Prior to founding Prospecto Group 6 years ago, Oggy worked as affiliate manager in the leading Dutch digital agency, Blue Mango Interactive, part of the world leader WPP.  


Nikola Ilchev eCommerce Academy Founder
The dark side of e-commerce

Nikola Ilchev

eCommerce Academy Founder

The dark side of e-commerce

Nikola Ilchev has been working in the field of eCommerce for more than 10 years. In 2016, he established eCommerce Academy - leading organisation executing informational and educational eCommerce conferences in the country. Nikola Ilchev has extensive experience in own and foreign online projects, as well as significant influence in the development of the eCommerce ecosystem in Bulgaria. Since the beginning of 2019, Nikola is actively developing one of the most valuable YouTube channels for online business, where everyone can find tons of useful content.


Veselina Panayotova

Business Development & Sales, www.veselinapanayotova.com Founder

Business opportunities in the Key Accounts

Veselina has more than 15 years experience in the FMCG sector with companies such as Procter & Gamble, Ficosota & Carlsberg Bulgaria at senior level positions. She kept looking for different opportunities to create a bridge between sales and marketing; between people and business; between psychology and mathematics; between entrepreneurship and corporations’ mindset. She found the bridge 2 years ago by making her college dream come true. Veselina created a consultancy company with ladies, working on a project base. She believes this opportunity creates a possibility for mothers to continue working while spending quality family time. 

 

 

 

 


Ivan Stoev Marketing consultant & Partner, Mindblow
A few big companies' flops to learn from

Ivan Stoev

Marketing consultant & Partner, Mindblow

A few big companies' flops to learn from

Ivan Stoev is a marketing consultant and partner in Mindblow, a strategic and creative boutique. He has over 15 years of experience in marketing and sales, mainly in FMCG, the pharmaceutical industry and telecommunications. He has managed one of the biggest Bulgarian brands such as Bella, Familiya, Tommi, Prestige, Trayana, Mirage, Naya, Spoko, Hyper, Roden Kray, and many others. He is a lecturer at NBU in Strategic Marketing and Behavioral Economics.


Violeta Tancheva-Rubino Senior Client Officer, Ipsos Bulgaria
Sustainability – Consumer’s Point of View

Violeta Tancheva-Rubino

Senior Client Officer, Ipsos Bulgaria

Sustainability – Consumer’s Point of View
Violeta has 15 years of experience in the field of marketing research and consulting. Since 2014 she has been part of the Ipsos team in Bulgaria, where she has worked on numerous projects for local and global brands in the FMCG, pharmaceutical and financial industries.
 
Since 2020 she has been a guest lecturer in the master's program in Brand Management at the New Bulgarian University.

Hristo Radichev Country Manager, Mediapost Hit Mail Bulgaria
Express promotional campaigns for better results. The added effect of the fast reaction

Hristo Radichev

Country Manager, Mediapost Hit Mail Bulgaria

Express promotional campaigns for better results. The added effect of the fast reaction

Hristo Radichev has a master’s degree in International Relations and a bachelor’s degree in Sociology, Sofia University St. Kliment Ohridski. He started his professional career at GfK Bulgaria as Fieldwork Organizer. Later he became Project Manager of GfK Leaflet Monitor and GfK Shopping Monitor, which review promotional activities and consumer habits in the FMCG sector.

As internet manager at the international publisher, Reader’s Digest, Hristo was responsible for email marketing and clients’ database gathering in Bulgaria, Bosnia and Herzegovina, Slovenia, Serbia, and Croatia. He co-authored some of the most successful eDM (electronic Direct Mail) projects, which, to this day, continue to be used in the company’s branches around the world.

He’s currently Country Manager of Mediapost Hit Mail – a company specializing in Direct Marketing, owned by the French group, La Poste. The Agency has increased by 1516% in the last five years, it is official partner of Google and the only Bulgarian company invited from Facebook to participate in the Agency Bootcamp in Dublin in 2015. The team of "Mediyapost Hit Mail Bulgaria" manages campaigns in 9 countries in Europe.

Hristo`s main interests are email marketing, consumer promotions, direct mail, loyalty programs and quality client databases building and development. He was speaker at number of events and seminars in Bulgaria, Romania and Spain. He is a part of the jury at Prémios Email & Data Driven Marketing Portugal 2016 competition. In 2009, his presentation is ranked third in the category of "Creative" at World's Best Presentation Contest, organized by SlideShare.


Vesela Kalchishkova Consumer Panel Director, GfK Bulgaria
Covid 19 - The effect on consumers’ behavior and FMCG market

Vesela Kalchishkova

Consumer Panel Director, GfK Bulgaria

Covid 19 - The effect on consumers’ behavior and FMCG market

Vesela Kalchishkova has more than twenty years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies. She is winner of the title `Brand manager of the years` for 2004 and member of Bulgarian Marketing association.

 

From 2015 Vesela is Client Service Director, Consumer Panel at GfK Bulgaria - a leading marketing research company in the country, offering its clients the full package of marketing and sociological studies. She is consulting leading producers and retailers in the field of the FMCG business using the full set of analysis of the consumer behavior of the Bulgarian households with special focus on the brands development dynamics, brands potential, positioning in different retail formats, regions and sociodemographic groups, etc.

Holds a Master degree in Marketing and Management from University of National and World Economy, Sofia.

 


Iva Tzvetkova

Account Manager, NielsenIQ Bulgaria

Iva joins the team of NielsenIQ in 2013 and works consecutively in different positions in the sales department of the company. She had the opportunity to work with wide portfolio of international and local clients: retail chains and manufacturers from different sectors in the sphere of fast-moving consumer goods. Iva has a master’s degree in International Business with specialization Strategical Marketing in Maastricht University.


Danyo Dimitrov Managing Director, JTN Research
Attention seekers: Brands with causes vs. the traditional “Me” brand

Danyo Dimitrov

Managing Director, JTN Research

Attention seekers: Brands with causes vs. the traditional “Me” brand

Danyo Dimitrov is a digital market research professional with more than 16 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.






Sales Lab - Parallel session

Georgi Todorov CEO, ReExe
The effective post- Covid changes in traditional trade of retail sector

Georgi Todorov

CEO, ReExe

The effective post- Covid changes in traditional trade of retail sector

Georgi Todorov has an extensive experience in organizing sales seminars and trainings in the FMCG, DIY and PHARMA sectors. He has been a Sales Manager in a number of Bulgarian companies for import, export, distribution, and production of goods – he has been responsible for development of marketing strategies and trading policies, development and training of trading teams, coordination and control of the trade representatives and marketing and accounting. For the last three years Georgi has been training the export departments of leading Bulgarian manufacturers.

 

Currently he is a sales mentor and personal coach for a large group of sales professionals. He specializes in the development of organizational models for sales and distribution of goods and services.

Georgi is also the author of training materials and professional guides for the FMCG professionals.

 

Ten years ago, Georgi was one of the initiators of the introduction of new services and methods for consumers counting in stores / traffic counting. Today, ReExe devices for people counting provide real-time data from over 2,000 stores in the country, and Georgi's team performs controlling at over 12,000 point of sales per year in Bulgaria.

 






Marketing Corner - Parallel session

Angel Iskrev

Creative Director, proof

Angel has over eight years of experience in developing digital communications solutions in Bulgaria and abroad. He is former digital creative director of guts&brainsDDB and All Channels. He has worked for brands like Telenor Hungary, Telenor Bulgaria, Mtel, Apples Thief, Absolut Vodka, Stolichno, McDonald's, Somersby and many others. Over the past three years, the projects he has been involved in have won over 50 awards from FARA, Effie, IAB Mixx Awards, Forbes E-volution and BAPRA Bright Awards.
 

In his spare time he is a commentator at Eurosport and has recently been a voiceover. He loves Juventus, mountains, his balcony, and ouzo on the rocks and grapefruit fresh.

 






Guest - speakers Discussion Panel

Albena Georgieva

COO

BILLA Bulgaria

Vasil Vasilev

Director Food Division

Kaufland Bulgaria

Svetoslav Gavrilov

General Manager

Fantastico

Elena Tzenova Supply Manager
METRO Cash&Carry Bulgaria

Elena Tzenova

Supply Manager

METRO Cash&Carry Bulgaria

Lubomir Hursev

Manager Administration Department

LIDL Bulgaria





Speaking Opportunities
To find out more about becoming a speaker at the PROGRESSIVE Conference, please contact Katia Dzhatova
telephone: 00359 2 944 35 63
e-mail: k.dzhatova@cmg-bg.com