Vesela Kalchishkova , Consumer Panel Director, GfK Bulgaria
Covid 19 - The effect on consumers’ behavior and FMCG market
Vesela Kalchishkova has more than twenty years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies. She is winner of the title `Brand manager of the years` for 2004 and member of Bulgarian Marketing association.
From 2015 Vesela is Client Service Director, Consumer Panel at GfK Bulgaria - a leading marketing research company in the country, offering its clients the full package of marketing and sociological studies. She is consulting leading producers and retailers in the field of the FMCG business using the full set of analysis of the consumer behavior of the Bulgarian households with special focus on the brands development dynamics, brands potential, positioning in different retail formats, regions and sociodemographic groups, etc.
Holds a Master degree in Marketing and Management from University of National and World Economy, Sofia.