Ivan Stoev, Marketing consultant & Partner, Mindblow
A few big companies' flops to learn from
Ivan Stoev is a marketing consultant and partner in Mindblow, a strategic and creative boutique. He has over 15 years of experience in marketing and sales, mainly in FMCG, the pharmaceutical industry and telecommunications. He has managed one of the biggest Bulgarian brands such as Bella, Familiya, Tommi, Prestige, Trayana, Mirage, Naya, Spoko, Hyper, Roden Kray, and many others. He is a lecturer at NBU in Strategic Marketing and Behavioral Economics.