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Marc Guitart, Creator of brandcelona® - consulting agency specialized in coaching in branding, communication, service design and commercial strategies

Expert: Category Management

Space management & Branding: What story does your retail space tell?

Marc Guitart has studied Advertising Illustration, as well as Product and Graphic Design in Barcelona. Over the years he has won numerous awards for product design and packaging. Since 2002 he is teaching in several design universities and is currently a Design Management and Graphic Design professor in Istituto Europeo di Design Barcelona in the Master Course Interior Design for Commercial Spaces. He is the creator of brandcelona®, a consulting agency specialized in coaching in branding, communication, service design and commercial strategies. He is an innovator in the branding sector and organizes retail tours around the world to inspire and expand retail professionals' business vision.

http://www.brandcelona.com/

Presentation content:

  • Branding
    • - what is branding and how does it work?
    • - branding: the strategy of the XXI century
    • - from consumers to users
    • - AIDCA process
    • - omni-channel retailing
  • Story-telling
    • - building communities; strengthening customer loyalty; love brands
    • - have a philosophy or live a philosophy
    • - actor – scene – theater
    • - space 2.5
  • Space Management
    • - service design 360º
    • - representative spaces
    • - zoning
    • - visual merchandising
  • Retail tours and practical cases
    • - internal case: Farmacia Ibáñez (Spain)
    • - external cases: Veritas, Obbio, Caprabo, Bon preu, Casa Amatller, Corte Inglés supermarket (Spain)