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11 th edition, October 06 – 07, 2020

Under the main theme entitled TRANSFORMATION ERA, the Progressive Conference, the largest business event in the retail & FMCG Bulgarian market will gather around 250 professionals in Sofia Hall, hotel Marinela, Sofia on October 06 – 07, 2020.


The Bulgarian market is entering an era of transformation. Communication in the producer-retailer-consumer circle is changing daily. These changes are mostly due to digitalization, which creates more opportunities for people to connect. Not only that every piece of information is just a click away, but also every item we need. Consumers are in constant search for convenience and brands respond to these needs by positioning themselves closer on social media, in online retailers, through customized offers, and by creating content.

The era of transformation is a period of a transition away from the traditional way of trading. In its core, this era is based on connectivity, digitalization, convenience, and sustainability.

The big challenge that companies and brands are facing is to stay connected with the market, which has started operating under a new model, mainly because consumers are acting in a new way. They have access to more information and they expect higher standards from all the players in the market. At the same time, social media helps brands and producers to stay closer to the consumers. The most successful brands know how to use these platforms to reach the right target groups with the right messaging.

In this transformation era, a few players managed to develop a working multichannel model while the rest are still trying to find their way. Sustainability is another new trend in the Bulgarian market. The well-informed consumer is much more likely to trust brands that have a clear commitment to sustainability and communicate it clearly.




Why attend



  • You will get the latest insights on the development of the FMCG sector in Bulgaria;
  • You will hear the best speakers discuss the latest trends;
  • You will get inspirational ideas, which will help you to move your business to the next level;
  • You will be able to network; 
  • You will expand your knowledge and become more competitive;

  • You will join the elite of the industry.


65% – attended
more than one edition



77% – intend to 
attend the next edition





Who should attend


Recognized as the essential meeting place in the retail calendar, the Progressive Conference gathers annually over 250 delegates from the boardroom level decision makers from distribution and FMCG manufacturers, retail, research and consultancy companies.

  • Aquisition Directors
  • Aqusisition/Category Managers
  • Sales Directors
  • National Key Account Managers
  • Commercial Directors
  • CEOs
  • Operational Directors
  • Marketing Directors
  • Development Directors
  • Shop Managers/Administrator/Owners
  • Retail Networks Directors