Retail in 2021: The year after pandemic



12 th edition, OCTOBER 7 – 8, 2021

Under the main theme entitled RETAIL IN 2021: The Year After Pandemic, the Progressive Conference, the largest business event in the retail & FMCG Bulgarian market will gather around 250 professionals in Sofia Hall, hotel Marinela, Sofia on October 07 – 08, 2021.


In the beginning of 2020 billion people met something which turned their lives upside down literally in a few weeks. Closed borders, troubled travels between countries and continents, social isolation and a lot of business and people suffering because of that.

All that wasn’t because of the economic crisis - we were hit by a pandemic. Even if it didn’t lead to recession immediately, the pandemic created more fear and insecurity in the system.


After the primary panic manufacturers and retailers around the world pulled off and acted according to the current situation, remodeling the way they work. Business became more online instead of offline, retailers started predominantly leaning on online sales. Thus, Covid-19 managed to urge extreme progress in most of the business just in a couple of months. In different circumstances, this progress would have been achieved for years.


2021 began with the hope that with the vaccines on the horizon everything will go back to normal. Is this true we cannot now until the end of the year, perhaps even until the first half of the next year. But some of the new habits and the new business models that the pandemic created in 2020 will remain for good. What will change permanently in retail? What will change for good in manufacturing? The answers to all these questions we will metaphorically learn in “the year after the pandemic”.


Until then we can prepare for the forthcoming as we gather again during the 12 PROGRESSIVE Conference in which we will try to be as useful as usual with the most important information for each FMCG business so they can plan their affairs for the unclear future.  



Why attend



  • You will get the latest insights on the development of the FMCG sector in Bulgaria;
  • You will hear the best speakers discuss the latest trends;
  • You will get inspirational ideas, which will help you to move your business to the next level;
  • You will be able to network; 
  • You will expand your knowledge and become more competitive;

  • You will join the elite of the industry.


65% – attended
more than one edition



77% – intend to 
attend the next edition





Who should attend


Recognized as the essential meeting place in the retail calendar, the Progressive Conference gathers annually over 250 delegates from the boardroom level decision makers from distribution and FMCG manufacturers, retail, research and consultancy companies.

  • Aquisition Directors
  • Aqusisition/Category Managers
  • Sales Directors
  • National Key Account Managers
  • Commercial Directors
  • CEOs
  • Operational Directors
  • Marketing Directors
  • Development Directors
  • Shop Managers/Administrator/Owners
  • Retail Networks Directors