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Speakers

Special Guest – Speakers

Sebastian Rennack Senior Analyst, Lebensmittel Zeitung
The Supermarketisation Phenomenon – How discounters evolve – Growth without limits?

Sebastian Rennack

Senior Analyst, Lebensmittel Zeitung

The Supermarketisation Phenomenon – How discounters evolve – Growth without limits?

Sebastian Rennack covers the CEE & SEE country markets at Lebensmittel Zeitung (LZ), the leading German weekly publication for the FMCG and food retail sector.

 

As a German expatriate who has been working and living for more than 15 years in the region, he provides deep market insights that combine strategic perspective, analytical data and practical shop-floor experience.

 

Sebastian held various retail operations and project management roles for Metro Group and Schwarz Group in Poland, Russia and Ukraine. With his market expertise he contributed to organisational build-up and the development of national sales concepts, for big box as well as for discounting formats.

 

Sebastian obtained his master degree in Business Administration (Diplom-Kaufmann) at the University of Passau and also studied at the State University of Management in Moscow.

 

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What is behind the ‘Supermarketisation’ phenomenon in retail? Whereas in the past traditional grocery channels could be distinguished by their unique assortment offer, translating into the size of the sales area, the borders between formats now are blurring fast. Minimarkets evolve from neighbourhood stores into proximity supermarkets, often featuring serviced counters. Supermarkets step up their convenience, fresh and special interest assortment. And big box retail downsizes, while transforming into a mix of offline and online business model. Also discounters adapt to changing market conditions. Their strong cost orientation, resulting in a no-frills concept, initially allowed only for a very limited FMCG assortment. With consumers transcending price, demanding a larger choice, better quality and added services, opportunities arise to add value other than price.

 

With the majority of discount banners operating on sales areas comparable to larger supermarkets, they have started developing upmarket, extending product ranges and adding services, all the while chipping away from other formats’ customer base. With a highly efficient cost management in place it seems that European channel leaders Lidl’s and Aldi’s growth opportunities are unlimited. Are discounters unstoppable? What are the perspectives of Central European grocery retail and which are the non-discounting business models that work in the region – despite the presence of dominating value-for-money players?

 


Michael Leander Repeat customer expert & transformation mentor
5 new opportunities and ideas to increase demand and customer loyalty in the omnichannel era

Michael Leander

Repeat customer expert & transformation mentor

5 new opportunities and ideas to increase demand and customer loyalty in the omnichannel era

Solving marketing and communication problems for growth and identifying new opportunitiesis at the core of Michael Leander’s expertise. Over the course of his career, he has helped hundreds of brands improve their marcom efficiencies.

 

Hailing from Denmark, Michael has inspired audiences in 51 countries on 5 continents.

Aside from speaking, his experience includes teaching at MBA schools in Europe and Asia.

 

Michael Leander is recognized as a digital marketing pioneer and has been involved in all aspects of digital marketing since 1995.

 

His conference presentation will be inspirational, fun, thought-provoking, action-orientated and possibly - slightly provoking.

 

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Managing brands with an aim to achieve sustainable growth in the omnichannel (digital) era is difficult. New ways are required to remain relevant and attractive to consumers.  They key is a balanced approach using insight to drive innovation and transformation. 
In this talk you will hear about new opportunities and ideas to increase customer demand and repeat purchases.

 






Guest - Speakers

Oggy Popov Managing Director Broshura.bg, part of Offerista Group
Retail marketing - The transformation. Data and examples from the Bulgarian and European markets

Oggy Popov

Managing Director Broshura.bg, part of Offerista Group

Retail marketing - The transformation. Data and examples from the Bulgarian and European markets

Oggy Popov is a retail marketing visionary, founder and CEO of the leading drive-to-store marketing company in the CEE region, Broshura.bg (recently acquired by the German Offerista Group).

 

Oggy is a believer in the opportunities the mobile device offers to retailers and brands to reach the consumers in a native, location-based and performance-oriented way. His solid background in digital marketing he earned while working for some of the largest affiliate marketing networks in Europe. Prior to founding Prospecto Group 6 years ago, Oggy worked as affiliate manager in the leading Dutch digital agency, Blue Mango Interactive, part of the world leader WPP.  


Chryssa Asmatzi

Category Management Leader & Regional Trainer, Nielsen

Chryssa Asmatzi is currently Nielsen’s Category Management Leader and Regional Trainer for Eastern Europe, delivering a series of training workshops with an integrated perspective that combines manufacturing, retail, e-commerce and analytics . She has more than 25 years of experience in Retail, with expertise in all facets of marketing, branding, communications, business development, E-commerce and Financial Services, 7 of which in Category Management for key retailers in Greece, i.e. Carrefour Marinopoulos, Makro Cash & Carry, etc.

 

She has served as CEO in Carrefour Credit, E-commerce and Digital Marketing Director for Bazaar S.A. Greece and Category Management and Marketing Director for Metro Cash & Carry Greece and the Mart Cash & Carry Greece.

 

She is specialized in strategic planning and analysis, shopper marketing, customer insights, digital marketing and has a passion for e-business and innovative communications strategy development.

 

Chryssa holds a BSc in Computer Information Systems, an MBA in International Finance (University of Stirling Scotland), a MSc in Digital Marketing (Digital Marketing Institute Ireland and CIM) and various Degrees in Business (ALBA and Metro AG House of Learning), Marketing (Chartered Institute of Marketing, UK) and Digital Marketing (Athens University).

 


Marko Naumov

Sales Effectiveness Consultant, Nielsen


Dilyana Dobrinova Partner, the other half
Brands pests – how does the brand survive in the changing digital environment

Dilyana Dobrinova

Partner, the other half

Brands pests – how does the brand survive in the changing digital environment

Dilyana Dobrinova is one half of the duo `the other half` – a consultancy company with focus on strategic brand planning in times of constant transformation. Among the clients she works with are global and local brands as OLX, Pernod Ricard, Management Financial Group, Econt. Dilyana believes that brand will be stable if it has a stable and meaningful essence.

 

She held the position of Strategy Lead at Brandworks | Publicis One before she became a partner at `the other half`.

 

Dilyana holds an M.A. in International Marketing Management from the Berlin School of Economics and Law, B.A. in Business Administration and another B.A. in Journalism & Mass Communication from the American University in Bulgaria. Her experience abroad enhanced her capability to understand the needs of various audiences and to translate them into consistent strategies for brand and business development.


Ivan Alexandrov Founder and Managing Director, eBag.bg
Technologies and online trade – how to sell more

Ivan Alexandrov

Founder and Managing Director, eBag.bg

Technologies and online trade – how to sell more

Ivan is the man behind the online supermarket eBag.bg and since he launched it he has been developing the online sales of fast moving consumer goods.

 

Before the launch he has been part of the management of one of the big digital agencies. During his 6 years at the agency he managed to grow its turnover and team over 10 times.


Ivelina Cherneva Partner at Dinova, Rusev and Partners Law Office
Legal aspects in Marketing and Commerce - Strategies, Disputes, Risk Assessment (Case Studies)

Ivelina Cherneva

Partner at Dinova, Rusev and Partners Law Office

Legal aspects in Marketing and Commerce - Strategies, Disputes, Risk Assessment (Case Studies)

Ivelina Cherneva is a partner at Dinova Rusev and Partners Law Office. As a lawyer she has a wide experience in the food law industry, labelling of goods and consumers disputes. Ivelina advises on the proper implementation of various marketing campaigns and activities and assesses the risks they face.

 

She has many years of experience in various corporate restructuring of companies, as well as in analyzing anti-competitive market behavior.


Vesela Kalchishkova Consumer Panel Director, GfK Bulgaria
FMCG Market and Consumer trends in Bulgaria and CEE

Vesela Kalchishkova

Consumer Panel Director, GfK Bulgaria

FMCG Market and Consumer trends in Bulgaria and CEE

Vesela Kalchishkova has more than twenty years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies. She is winner of the title `Brand manager of the years` for 2004 and member of Bulgarian Marketing association.

 

From 2015 Vesela is Client Service Director, Consumer Panel at GfK Bulgaria - a leading marketing research company in the country, offering its clients the full package of marketing and sociological studies. She is consulting leading producers and retailers in the field of the FMCG business using the full set of analysis of the consumer behavior of the Bulgarian households with special focus on the brands development dynamics, brands potential, positioning in different retail formats, regions and sociodemographic groups, etc.

Holds a Master degree in Marketing and Management from University of National and World Economy, Sofia.

 


Petar Ganev Senior Analyst, Institute for Market Economics
Еconomy and Business environment - an era of transformation

Petar Ganev

Senior Analyst, Institute for Market Economics

Еconomy and Business environment - an era of transformation

Petar Ganev is senior research fellow at the Institute for Market Economics (IME) in Sofia. His interests are in the fields of growth and the business cycle, fiscal policy and the role of government, free markets and inequality. He is also studying the history of the Austrian School of Economics.

 

Ganev served as Chairman of the Board of the Bulgarian Macroeconomics Association in 2016-2017. He is an author of numerous articles in Bulgarian media and is also responsible for the educational initiatives of IME.

 


Danyo Dimitrov Managing Director, JTN Research
Kaleidoscope of consumer online behavior

Danyo Dimitrov

Managing Director, JTN Research

Kaleidoscope of consumer online behavior

Danyo Dimitrov is a digital market research professional with more than 16 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.






Sales Lab - Parallel session

Lubomir Getov Another Point Advisers
Sales Lab (workshop - 01/10/2020)

Lubomir Getov

Another Point Advisers

Sales Lab (workshop - 01/10/2020)

Lubomir Getov is a trainer and business consultant, owner of Another Point Advisers - company focused in the field of training and business consulting.

 

He has wide professional experience within sales and marketing and excellent organization skills and team motivation abilities. With strongly manifested leadership he is able to implement policies and adapt to change. Lubomir has an experience in market penetration and development of trade structures.


Ivaylo Kunev

Partner and Senior Business Consultant , In Your Hands

Sales Lab (workshop - 02/10/2020)

Ivaylo Kunev is a partner and senior business consultant at In Your Hands. He has been working as a business consultant for 24 years. His work is deeply focused on retailer management. Kunev works with retailer owners and suppliers and he helps them in solving specific cases that allow them to develop the full potential of their business.






Marketing Corner - Parallel session

Angel Iskrev Creative Director, proof
Marketing Corner (workshop - 01/10/2020)

Angel Iskrev

Creative Director, proof

Marketing Corner (workshop - 01/10/2020)

Angel has over eight years of experience in developing digital communications solutions in Bulgaria and abroad. He is former digital creative director of guts&brainsDDB and All Channels. He has worked for brands like Telenor Hungary, Telenor Bulgaria, Mtel, Apples Thief, Absolut Vodka, Stolichno, McDonald's, Somersby and many others. Over the past three years, the projects he has been involved in have won over 50 awards from FARA, Effie, IAB Mixx Awards, Forbes E-volution and BAPRA Bright Awards.
 

In his spare time he is a commentator at Eurosport and has recently been a voiceover. He loves Juventus, mountains, his balcony, and ouzo on the rocks and grapefruit fresh.

 


Stanimir Andonov Marketing and Branding Expert
Marketing Corner (workshop - 02/10/2020)

Stanimir Andonov

Marketing and Branding Expert

Marketing Corner (workshop - 02/10/2020)

Stanimir Andonov is an economist, market analyst and marketing expert. He has PhD degree in Marketing. He is a graduate of University of National and World Economy. He worked as a lecturer in Marketing and a programme director at New Bulgarian University. In addition to that, he also taught Marketing as a visiting assistant professor at the State University of Library Studies and Information Technologies, University of National and World Economy, International University College and VUZF University. He is currently a regular lecturer at the Varna University of Management. His academic interests are related to the study of consumer perceptions and preferences. By means of a national representative sampling he has researched the positioning of insurance companies operating in Bulgaria. Stanimir Andonov has written a number of articles on the subject.

 

Stanimir is cofounder and manager of Neuromarketing Bulgaria – agency specialized in neuromarketing research. The subjects of the studies of Neuromarketing Bulgaria are viewers of TV commercials. The object of the study is attention, excitability, memorability and processing of a TV commercial during its viewing.






Guest - speakers Discussion Panel

Albena Georgieva

COO

BILLA Bulgaria

Vasil Vasilev

Director Food Division

Kaufland Bulgaria

George Ivamov

Director Sales and Logistic

LIDL Bulgaria

Iliya Belev

COO, MAXIMA Bulgaria

T MARKET





Speaking Opportunities
За да научите как може да станете лектор на конференцията на списание PROGRESSIVE, моля свържете се с:
Катя Джатова
Тел. 00359 2 944 35 63
e-mail: k.dzhatova@cmg-bg.com