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Speakers

Economic Forcast

Petar Ganev Senior Analyst, Institute for Market Economics
Еconomy and Business environment - an era of transformation

Petar Ganev

Senior Analyst, Institute for Market Economics

Еconomy and Business environment - an era of transformation

Petar Ganev is senior research fellow at the Institute for Market Economics (IME) in Sofia. His interests are in the fields of growth and the business cycle, fiscal policy and the role of government, free markets and inequality. He is also studying the history of the Austrian School of Economics.

 

Ganev served as Chairman of the Board of the Bulgarian Macroeconomics Association in 2016-2017. He is an author of numerous articles in Bulgarian media and is also responsible for the educational initiatives of IME.

 


Plamen Dimitrov Manager of Coface Bulgaria
Competitiveness and running a business in a pandemic

Plamen Dimitrov

Manager of Coface Bulgaria

Competitiveness and running a business in a pandemic

Plamen Dimitrov is manager of Coface Bulgaria. He has over 15 years of experience in the banking sector and in the last four he has been director of corporate clients department in Raiffeisenbank (Bulgaria). He began his career at UBB as a microcredit specialist. In 2004 he joined Raiffeisenbank, where he was a specialist in small and medium-sized enterprises, and then became manager of a branch of the bank.

 

Plamen Dimitrov holds a Master's degree in Economics of Trade from the University of National and World Economy in Sofia and is currently studying for an MBA at Cotrugli Business School.






Guest - Speakers

Neli Varbanova

Sales & Engagement Account Manager, Nielsen Bulgaria

Inpact of COVID-19 on the FMCG Market

Oggy Popov Managing Director Broshura.bg, part of Offerista Group
Retail marketing - The transformation. Data and examples from the Bulgarian and European markets

Oggy Popov

Managing Director Broshura.bg, part of Offerista Group

Retail marketing - The transformation. Data and examples from the Bulgarian and European markets

Oggy Popov is a retail marketing visionary, founder and CEO of the leading drive-to-store marketing company in the CEE region, Broshura.bg (recently acquired by the German Offerista Group).

 

Oggy is a believer in the opportunities the mobile device offers to retailers and brands to reach the consumers in a native, location-based and performance-oriented way. His solid background in digital marketing he earned while working for some of the largest affiliate marketing networks in Europe. Prior to founding Prospecto Group 6 years ago, Oggy worked as affiliate manager in the leading Dutch digital agency, Blue Mango Interactive, part of the world leader WPP.  


Dilyana Dobrinova Partner, the other half
The virus and the brands. How COVID-19 questioned the future of numerous "brands". What does this mean for businesses and their connection with people in the new era?

Dilyana Dobrinova

Partner, the other half

The virus and the brands. How COVID-19 questioned the future of numerous "brands". What does this mean for businesses and their connection with people in the new era?

Dilyana Dobrinova is one half of the duo `the other half` – a consultancy company with focus on strategic brand planning in times of constant transformation. Among the clients she works with are global and local brands as OLX, Pernod Ricard, Management Financial Group, Econt. Dilyana believes that brand will be stable if it has a stable and meaningful essence.

 

She held the position of Strategy Lead at Brandworks | Publicis One before she became a partner at `the other half`.

 

Dilyana holds an M.A. in International Marketing Management from the Berlin School of Economics and Law, B.A. in Business Administration and another B.A. in Journalism & Mass Communication from the American University in Bulgaria. Her experience abroad enhanced her capability to understand the needs of various audiences and to translate them into consistent strategies for brand and business development.


Angel Iskrev Creative Director, proof
Why Brands Should Stop Talking?

Angel Iskrev

Creative Director, proof

Why Brands Should Stop Talking?

Angel has over eight years of experience in developing digital communications solutions in Bulgaria and abroad. He is former digital creative director of guts&brainsDDB and All Channels. He has worked for brands like Telenor Hungary, Telenor Bulgaria, Mtel, Apples Thief, Absolut Vodka, Stolichno, McDonald's, Somersby and many others. Over the past three years, the projects he has been involved in have won over 50 awards from FARA, Effie, IAB Mixx Awards, Forbes E-volution and BAPRA Bright Awards.
 

In his spare time he is a commentator at Eurosport and has recently been a voiceover. He loves Juventus, mountains, his balcony, and ouzo on the rocks and grapefruit fresh.

 


Danyo Dimitrov Managing Director, JTN Research
Kaleidoscope of consumer online behavior

Danyo Dimitrov

Managing Director, JTN Research

Kaleidoscope of consumer online behavior

Danyo Dimitrov is a digital market research professional with more than 16 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.


Vesela Kalchishkova Consumer Panel Director, GfK Bulgaria
FMCG Market and Consumer trends in Bulgaria and CEE

Vesela Kalchishkova

Consumer Panel Director, GfK Bulgaria

FMCG Market and Consumer trends in Bulgaria and CEE

Vesela Kalchishkova has more than twenty years professional experience in Marketing and Management. Her background includes experience in marketing research, advertising agency as well as Brand and Marketing management of leading Bulgarian and multinational companies. She is winner of the title `Brand manager of the years` for 2004 and member of Bulgarian Marketing association.

 

From 2015 Vesela is Client Service Director, Consumer Panel at GfK Bulgaria - a leading marketing research company in the country, offering its clients the full package of marketing and sociological studies. She is consulting leading producers and retailers in the field of the FMCG business using the full set of analysis of the consumer behavior of the Bulgarian households with special focus on the brands development dynamics, brands potential, positioning in different retail formats, regions and sociodemographic groups, etc.

Holds a Master degree in Marketing and Management from University of National and World Economy, Sofia.

 


Ivelina Cherneva

Partner at Dinova, Rusev and Partners Law Office

The Challenges that FMCG Online Trade Meets

Ivelina Cherneva is a partner at Dinova Rusev and Partners Law Office. As a lawyer she has a wide experience in the food law industry, labelling of goods and consumers disputes. Ivelina advises on the proper implementation of various marketing campaigns and activities and assesses the risks they face.

 

She has many years of experience in various corporate restructuring of companies, as well as in analyzing anti-competitive market behavior.


Ivan Alexandrov Founder and Managing Director, eBag.bg
Technologies and online trade – how to sell more

Ivan Alexandrov

Founder and Managing Director, eBag.bg

Technologies and online trade – how to sell more

Ivan is the man behind the online supermarket eBag.bg and since he launched it he has been developing the online sales of fast moving consumer goods.

 

Before the launch he has been part of the management of one of the big digital agencies. During his 6 years at the agency he managed to grow its turnover and team over 10 times.






Marketing Corner - Parallel session

Stanimir Andonov Marketing and Branding Expert
Marketing Corner (workshop - 06/10/2020)

Stanimir Andonov

Marketing and Branding Expert

Marketing Corner (workshop - 06/10/2020)

Stanimir Andonov is an economist, market analyst and marketing expert. He has PhD degree in Marketing. He is a graduate of University of National and World Economy. He worked as a lecturer in Marketing and a programme director at New Bulgarian University. In addition to that, he also taught Marketing as a visiting assistant professor at the State University of Library Studies and Information Technologies, University of National and World Economy, International University College and VUZF University. He is currently a regular lecturer at the Varna University of Management. His academic interests are related to the study of consumer perceptions and preferences. By means of a national representative sampling he has researched the positioning of insurance companies operating in Bulgaria. Stanimir Andonov has written a number of articles on the subject.

 

Stanimir is cofounder and manager of Neuromarketing Bulgaria – agency specialized in neuromarketing research. The subjects of the studies of Neuromarketing Bulgaria are viewers of TV commercials. The object of the study is attention, excitability, memorability and processing of a TV commercial during its viewing.






Sales Lab - Parallel session

Lubomir Getov Another Point Advisers
Sales Lab (workshop - 06/10/2020)

Lubomir Getov

Another Point Advisers

Sales Lab (workshop - 06/10/2020)

Lubomir Getov is a trainer and business consultant, owner of Another Point Advisers - company focused in the field of training and business consulting.

 

He has wide professional experience within sales and marketing and excellent organization skills and team motivation abilities. With strongly manifested leadership he is able to implement policies and adapt to change. Lubomir has an experience in market penetration and development of trade structures.






Guest - speakers Discussion Panel

Albena Georgieva

COO

BILLA Bulgaria

Vasil Vasilev

Director Food Division

Kaufland Bulgaria

George Ivamov

Director Sales and Logistic

LIDL Bulgaria

Svetoslav Gavrilov

General Manager

Fantastico

Georgi Garnevski
METRO Cash&Carry Bulgaria

Georgi Garnevski

METRO Cash&Carry Bulgaria





Speaking Opportunities
За да научите как може да станете лектор на конференцията на списание PROGRESSIVE, моля свържете се с:
Катя Джатова
Тел. 00359 2 944 35 63
e-mail: k.dzhatova@cmg-bg.com