Daniela Petkova, Account Director FMCG, GfK Bulgaria
Topic: Take the lead! Explore opportunities’ potential!
Daniela Petkova holds a Joint Master in Industrial Engineering from the Technical University in Sofia with specialization in Marketing and in Business Administration from Technische Universitaet Braunschweig Germany.
Daniela Petkova manages the FMCG team at GfK Bulgaria and has over 7 years of experience in the field of marketing research as part of the research department within GfK Bulgaria – a leading institute for marketing research, offering a full range of marketing and social tools services.
Daniela is responsible for projects on the FMCG products lifecycle such as Usage and Attitudes studies, segmentations, diagnosis of concept/NPD, image and positioning of brands, and studies related to brand ‘health’.
In 2010 Daniela won the ‘Best Research Consultant Award’ in GfK Bulgaria.