Jean Jacques Vandenheede Senior Retail Industry Analyst ACNielsen Europe

Topic: How are markets behaving in troubled times (Format evolutions in retail, Cohabitation of manufacturer and retail brands, New ways to connect with the consumer).

JJ Vandenheede is the senior retail industry analyst for ACNielsen Europe. In this role he uses the comprehensive resources of the Nielsen Company globally, with a special focus on Europe to map the changes that affect the grocery retailing industry.
He analyses format realities and the change drivers. He looks in a prospective way towards developing markets. Special attention is given to new developments within formats and channels.
Private Label and discount retailing remain research fields in terms of shopper response and shopper expectations. In recent years ShopperTrends has become a primary research tool. With comparable material gathered over 50 countries we are detecting new shopper insights and shopper expectations. The global scope of this material gives Jean-Jacques innovative perspectives and insights. He discusses and shares his findings in consultancy projects, workshops and seminars.
After 34 years with Nielsen he remains passionate and curious to discover new angles and perspectives to this fascinating chameleon we call the consumer.
The Nielsen Company is the global information and media company with leading positions in more than 100 countries.