Julian Dobrev , Executive Director and Director Analysis, Blue Point

The voice of generations - gen Z and gen Y’s shopping models

Julian Dobrev is Executive Director and Director “Analysis” in an agency for marketing consulting and research Blue Point. He has many years of experience in marketing, 18 of which working on marketing researches. He has worked in more than 400 projects (on various studies) of international and local companies and brands – Compass, BELLA Bulgaria, UMC, Tandem, BILLA Bulgaria, Delikatesi Jitnitza, Zaharni Zavodi, Globul, DSK Bank, Overgas, KFC, Renault, Ital Ciment group, HP and etc. Julian is an author of more than 120 articles in the field of marketing.