Elena Koleva, Deputy Research Director, Pragmatica
The Price as a Соmmunication Еlement
Elena Koleva has a profound 22-year-experience in the field of marketing research and business consultations. She is Research Director at Pragmatica. She has worked with Bulgarian and international companies helping them to take the right business decisions in areas such as: brand positioning, effective communication campaigns, new product launch evaluation, etc. She is an author of several research products in Pragmatica’s portfolio. She is a Marketing research lecturer in New Bulgarian University.