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Georgi Hristov, Advanced Analytics Sales Consultant, NielsenIQ Bulgaria

The role of price elasticity during inflationary waves: What do our data show?

Georgi has been part of NielsenIQ since 2021 as an Advanced Analytics Sales Consultant, where he has commercial responsibilities for the Advanced Analytics portfolio of products and services. The spectrum of solutions that the unit offer enables manufacturers and retailers to make decisions regarding their Assortment, Prices, and Go-to-market strategies. Before that he has  worked for one of the big international companies in the FMCG industry as a Sales Manager while my responsibilities over the years have included managing the business with Modern Trade clients, Pharma channel and E-commerce in Bulgaria.