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Rosen Dimitrov, Senior Key Account Manager & E-Commerce Lead, Beiersdorf Bulgaria

Consumer behavior under furious prices: How price changes affect consumer preferences and product choices?

Rosen is a proven professional in the Fast-Moving Consumer Goods (FMCG) industry, with a primary focus on retail and online sales. With over 10 years of experience in world-renowned companies such as Beiersdorf, Procter & Gamble, Inditex, and L'Oreal, Rosen stands out for his ability to devise and execute strategies that impact the industry. Currently, Rosen holds the position of Senior Key Account Manager and E-Commerce Lead, where he utilizes his expertise to evolve both traditional and digital channels, turning challenges into opportunities. In addition to his professional engagements, he is an active member of Mentor The Young, aiding the development of young individuals. He is a graduate of the D.A. Tsenov Academy of Economics in Svishtov and is certified by Scotwork Bulgaria.