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Bryan Roberts, Global Insight Leader, IGD

The New Value Equation

Bryan has been a retail analyst for over 25 years, working with some of the biggest grocery retailers and suppliers around the world to create better commercial outcomes. With a career including spells at Retail Intelligence, Mintel, Planet Retail, Kantar, TCC Global and Tesco, Bryan is now a Global Insight Leader at IGD where he continues to help retailers and brands collaborate via insights and data.


The New Value Equation

The new value equation is the IGD’s framework that shows us that value can be a lot more than price alone. It includes other factors like reward, experience, time and other value mechanics such as promotions, private label and brands. Other key factors include the power of good: doing the right thing for people, planet and places. Learn what the value equation beans for both brands and retailers…