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Dilyana Dobrinova, Co-Founder and Strategy Director , "the other half"

Inflation, brands and…. Human psychе: How to work with them in order to move business forwards?

Dilyana Dobrinova is the co-founder and Strategy Director in “the other half” – a brand consultancy focused on the strategic development of brands and their communication. She believes that times of constant change require brands to be even more aligned with their purpose and direction in order to survive and grow. Companies she has worked with range from local to global brands, such as Pernod Ricard, Diavena, Videnov, Freshko, OLX, Business Park Sofia, Management Financial Group, Miniso, Econt and others.

Dilyana holds an M.A. in International Marketing Management from the Berlin School of Economics and Law, as well as two B.A.s from the American University in Bulgaria. As of 2021, she is a psychotherapy student at the Bulgarian Institute for Neoreichian analytical psychotherapy.

Her ambition is to help people and brands be more successful by developing more sincere and stable relationships with themselves and the world.

 


Topic: (Marketing Corner)

 

Inflation, brands and…. Human psychе: How to work with them in order to move business forwards? (Workshop)

 

How does the character of a person impact their shopping behavior? How one and the same communication message may be perceived in a completely different way by the different types of people? What are the ways, in which inflation can affect and alter the shopping habits and consumption of different types of people? And… How business can take advantage of that so that it gives power back to its brands?

We will discuss these topics and together we will map the ways in which a brand can use human psychology in order to grow successfully in times of inflation and to reach the right people for its brands – both in B2B and B2C context.