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Emilia Dimitrova, Commercial Director, Coca-Cola HBC Bulgaria

Premiumization and a new level of customer service

Emilia Dimitrova has been Commercial Director HoReCa at Coca-Cola HBC since 2021. She leads a team of more than 120 professionals and she is responsible for the development of the 24/7 portfolio in one of the most important channels for the company - HoReCa. Her professional path in Coca-Cola HBC started in 2012 and since then she has been working on different strategic sales positions including working with national key accounts. In the past two years, Emilia has been responsible for the creation of a specialised HoReCa local team which used a new working model that improved the company’s market share for 24 months in a row. 

Emilia Dimitrova has a Master’s Degree in Strategic management from the Sofia University and a black belt in Lean Six Sigma methodology for process improvement.