Anastasia Tomeshkova, Business Transformation Director, Brandworks / Publicis Groupe Bulgaria

Business growth through effective brand strategy

Anastasia Tomeshkova leads BrandWorks, the strategic brand and business consulting agency, part of Publicis Groupe Bulgaria.

 

Anastasia has master degrees in marketing and management and international economic relations and nearly 25 years of experience in strategic marketing and business management. She used to work for some of the largest international and Bulgarian FMCG companies, including Nestlé Bulgaria and Ficosota. 

 

Over the years, she has successfully created and established a number of brands that have achieved market success in various categories. Her professional experience covers the entire spectrum of marketing activities - consumer and market research, market strategy, brand concepts, product innovation, portfolio management, pricing, brand communications, trade marketing, management of marketing and sales teams, etc. Her long-standing work is dedicated to demonstrating that well-managed marketing activities are a powerful business driver.

 

As Business Transformation Director at Brandworks, she consults clients towards achieving business transformation by creating meaningful and distinctive brands with market potential. In parallel, her team collaborates with all creative teams of Publicis Groupe Bulgaria to generate efficient communication solutions for clients from various industries, among them A1, Heineken, Audi, Lufthansa Technik, Stada, Easy Credit, Delicates Zhitnica, Pernod Ricard, Devin, Mr.Bricolage, and many more.