Konstantina Bandutova , Market Analysis and B2B Communications Manager, Sales Department, bTV Media Group

The screen lights in green - how  bTV Media Group helps brands on their path towards sustainability

Konstantina Bandutova  is Market Analysis and B2B Communications Manager in the Sales Department of bTV Media Group. With over 7 years of experience in the media industry, Konstantina specializes in strategic solutions for marketing and media planning, consumer behavior and brand identity. She graduated with a Bachelor's degree in Journalism and Mass Communications from the American University in Blagoevgrad, then continued her education with a Master's degree at the Central European University in Budapest. In her daily work, she actively works to build on and explore the influence of new trends and innovations on traditional media and how they transform consumer attitudes.