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Speakers
Special Guest-Speakers
Bryan Roberts
Global Insight Leader, IGD
The New Value Equation
Bryan has been a retail analyst for over 25 years, working with some of the biggest grocery retailers and suppliers around the world to create better commercial outcomes. With a career including spells at Retail Intelligence, Mintel, Planet Retail, Kantar, TCC Global and Tesco, Bryan is now a Global Insight Leader at IGD where he continues to help retailers and brands collaborate via insights and data.
The New Value Equation
The new value equation is the IGD’s framework that shows us that value can be a lot more than price alone. It includes other factors like reward, experience, time and other value mechanics such as promotions, private label and brands. Other key factors include the power of good: doing the right thing for people, planet and places. Learn what the value equation beans for both brands and retailers…
Vladimir Borachev, MBA, PCC
Co-founder and Managing partner, Mentoris Ltd.
The power of the Big picture - or what really matters towards having an engaged team, satisfied customers and long-term results
Vladimir Borachev, MBA, PCC
Co-founder and Managing partner, Mentoris Ltd.
The power of the Big picture - or what really matters towards having an engaged team, satisfied customers and long-term results
Vladimir is an inspiring leader, coach and lecturer. He has accumulated solid professional experience at 11 leadership positions with Xerox Corporation and Avon Cosmetics in the region of Central Eastern Europe, Egypt and Türkiye. From 2011 on Vladimir actively supports managers at different levels via executive coaching, mentoring, tailor-made leadership programs, lectures and keynote speeches.
Vladimir Borachev is a Professional Certified Coach (PCC) accredited with the International Coaching Federation (ICF). Vladimir has a BA degree in Business Administration from the American University in Bulgaria and an MBA degree from IESE Business School, Spain. He is a visiting faculty member at the Executive MBA program of the American University in Bulgaria (2010 – 2017; 2021 – ).
Vladimir is a co-author and facilitator of the yearly leadership development program, „Leadership journey with Vladimir Borachev“ (2018 – ) and the author of the recently published leadership book, “A leadership journey” – a practical guide on people management, self-awareness and leadership development.
More information available at www.borachev.com and www.borachevbook.com.
Nikolay Blazhev
Sales Manager, bTV Media Group
Television - the fast lane in the race for customers
Nikolay Blazhev is Sales Manager at bTV Media Group since 2017. He graduated in International Economic Relations at the University of National and World Economy (UNWE) and in Financial Management at the Dimitar A. Tsenov Academy of Economics.
Nikolay is a specialist in the field of management, sales and marketing, with over ten years of professional experience in the telecommunications industry. For the past six years he has been working in the media industry, and in addition to a focus on strategic clients, he has competencies in the application and compliance with the regulatory and legal framework.
Through his experience in special project delivery, Nikolay helps brands connect with high quality content across all platforms and reach engaged audiences in an effective manner, achieving meaningful and impactful results.
Guest - Speakers
Plamen Dimitrov
CEO, Coface Bulgaria
Coface Economic Outlook: Will the high inflation derail the recovery?
Plamen Dimitrov
CEO, Coface Bulgaria
Coface Economic Outlook: Will the high inflation derail the recovery?
Plamen Dimitrov is manager of Coface Bulgaria. He has over 15 years of experience in the banking sector and in the last four he has been director of corporate clients department in Raiffeisenbank (Bulgaria). He began his career at UBB as a microcredit specialist. In 2004 he joined Raiffeisenbank, where he was a specialist in small and medium-sized enterprises, and then became manager of a branch of the bank.
Plamen Dimitrov holds a Master's degree in Economics of Trade from the University of National and World Economy in Sofia and is currently studying for an MBA at Cotrugli Business School.
Emilia Dimitrova
Commercial Director, Coca-Cola HBC Bulgaria
Premiumization and a new level of customer service
Emilia Dimitrova
Commercial Director, Coca-Cola HBC Bulgaria
Premiumization and a new level of customer service
Emilia Dimitrova has been Commercial Director HoReCa at Coca-Cola HBC since 2021. She leads a team of more than 120 professionals and she is responsible for the development of the 24/7 portfolio in one of the most important channels for the company - HoReCa. Her professional path in Coca-Cola HBC started in 2012 and since then she has been working on different strategic sales positions including working with national key accounts. In the past two years, Emilia has been responsible for the creation of a specialised HoReCa local team which used a new working model that improved the company’s market share for 24 months in a row.
Emilia Dimitrova has a Master’s Degree in Strategic management from the Sofia University and a black belt in Lean Six Sigma methodology for process improvement.
Rosen Dimitrov
Senior Key Account Manager & E-Commerce Lead, Beiersdorf Bulgaria
Consumer behavior under furious prices: How price changes affect consumer preferences and product choices?
Rosen Dimitrov
Senior Key Account Manager & E-Commerce Lead, Beiersdorf Bulgaria
Consumer behavior under furious prices: How price changes affect consumer preferences and product choices?
Rosen is a proven professional in the Fast-Moving Consumer Goods (FMCG) industry, with a primary focus on retail and online sales. With over 10 years of experience in world-renowned companies such as Beiersdorf, Procter & Gamble, Inditex, and L'Oreal, Rosen stands out for his ability to devise and execute strategies that impact the industry. Currently, Rosen holds the position of Senior Key Account Manager and E-Commerce Lead, where he utilizes his expertise to evolve both traditional and digital channels, turning challenges into opportunities. In addition to his professional engagements, he is an active member of Mentor The Young, aiding the development of young individuals. He is a graduate of the D.A. Tsenov Academy of Economics in Svishtov and is certified by Scotwork Bulgaria.
Georgi Hristov
Advanced Analytics Sales Consultant, NielsenIQ Bulgaria
The role of price elasticity during inflationary waves: What do our data show?
Georgi Hristov
Advanced Analytics Sales Consultant, NielsenIQ Bulgaria
The role of price elasticity during inflationary waves: What do our data show?
Georgi has been part of NielsenIQ since 2021 as an Advanced Analytics Sales Consultant, where he has commercial responsibilities for the Advanced Analytics portfolio of products and services. The spectrum of solutions that the unit offer enables manufacturers and retailers to make decisions regarding their Assortment, Prices, and Go-to-market strategies. Before that he has worked for one of the big international companies in the FMCG industry as a Sales Manager while my responsibilities over the years have included managing the business with Modern Trade clients, Pharma channel and E-commerce in Bulgaria.
Elena Koleva
Deputy Research Director, Pragmatica
The Price as a Соmmunication Еlement
Elena Koleva
Deputy Research Director, Pragmatica
The Price as a Соmmunication Еlement
Elena Koleva has a profound 22-year-experience in the field of marketing research and business consultations. She is Research Director at Pragmatica. She has worked with Bulgarian and international companies helping them to take the right business decisions in areas such as: brand positioning, effective communication campaigns, new product launch evaluation, etc. She is an author of several research products in Pragmatica’s portfolio. She is a Marketing research lecturer in New Bulgarian University.
Dobroslava Mircheva
Co-Founder and Managing Director of Display Bulgaria ltd.
Evolving Retail: Automation, Communication, and The Pursuit of Loyalty
Dobroslava Mircheva
Co-Founder and Managing Director of Display Bulgaria ltd.
Evolving Retail: Automation, Communication, and The Pursuit of Loyalty
Dobroslava Mircheva's professional path goes from the Music Academy to strategic business leadership. The dynamic economic landscape of the 90s became the reason for her transition from the world of music to the world of business. After 4 years working as a Senior Buyer at Kraft Foods (Mondelez), Dobroslava co-founded Display Bulgaria and has been the Managing Director of the company for 18 years. In the meantime, she completed her Master's degree in Psychology and graduated as a PCC coach.
At Display Bulgaria she crafted strategic partnerships with industry leaders - international and local retail chains. The driving force in her work is the privilege of being a conduit for equipment innovations in the Bulgarian market that improve the efficiency of daily processes and create an enticing-to-purchase presentation on the shelf.
Niya Dianova
Manager, FOCUS Marktforschung
Consumer perceptions and behavior regarding advertising media related to promotions (Bulgaria+neighboring countries)
Niya Dianova
Manager, FOCUS Marktforschung
Consumer perceptions and behavior regarding advertising media related to promotions (Bulgaria+neighboring countries)
Nia Dianova has worked in marketing and market research since 2009. Since 2011 she has led the Bulgarian office of the international market research agency specializing in market promotions. In the beginning of 2021 Nia became the manager of FOCUS Marktforschung.
Nia Dianova has a master’s degree from Sofia University and a second master’s degree from New Bulgarian University.
Reni Yavriyska
Consumer Panel Services Lead, GfK Bulgaria
Small basket, big expenditures: how do households shop?
Reni Yavriyska
Consumer Panel Services Lead, GfK Bulgaria
Small basket, big expenditures: how do households shop?
Reny Yavriyska has been working in market research for 15 years. She has worked in different areas of this field as well as using different methodologies. Since 2020 Reny has been part of the GfK Consumer panel.
Danyo Dimitrov
Managing Director, JTN Research
Everything everywhere at once - consumer consciousness in the carousel of inflationary shopping
Danyo Dimitrov
Managing Director, JTN Research
Everything everywhere at once - consumer consciousness in the carousel of inflationary shopping
Danyo Dimitrov is a digital market research professional with more than 18 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.
Sales Lab - Parallel session
Lubomir Getov
Manager, Another Point Advisers
How to work and communicate with other generations?
Lubomir Getov is a certified management consultant and a member of ICMCI. His company Another Point Advisers offers consultancy services in areas such as strategy, sales, process management, marketing positioning and communication for companies in Bulgaria, the UK, Spain, the Balkan region and central Asia.
Lubomir Getov consults companies from the FMCG, Beauty, furniture and interior design industries, as well as medical clinics.
Getov is a frequent speaker at company and industry events. “Getov’s column” which presents across social media his professional experience has been published as a book in 2022.
Marketing Corner - Parallel session
Dilyana Dobrinova
Co-Founder and Strategy Director , "the other half"
Inflation, brands and…. Human psychе: How to work with them in order to move business forwards?
Dilyana Dobrinova
Co-Founder and Strategy Director , "the other half"
Inflation, brands and…. Human psychе: How to work with them in order to move business forwards?
Dilyana Dobrinova is the co-founder and Strategy Director in “the other half” – a brand consultancy focused on the strategic development of brands and their communication. She believes that times of constant change require brands to be even more aligned with their purpose and direction in order to survive and grow. Companies she has worked with range from local to global brands, such as Pernod Ricard, Diavena, Videnov, Freshko, OLX, Business Park Sofia, Management Financial Group, Miniso, Econt and others.
Dilyana holds an M.A. in International Marketing Management from the Berlin School of Economics and Law, as well as two B.A.s from the American University in Bulgaria. As of 2021, she is a psychotherapy student at the Bulgarian Institute for Neoreichian analytical psychotherapy.
Her ambition is to help people and brands be more successful by developing more sincere and stable relationships with themselves and the world.
Topic: (Marketing Corner)
Inflation, brands and…. Human psychе: How to work with them in order to move business forwards? (Workshop)
How does the character of a person impact their shopping behavior? How one and the same communication message may be perceived in a completely different way by the different types of people? What are the ways, in which inflation can affect and alter the shopping habits and consumption of different types of people? And… How business can take advantage of that so that it gives power back to its brands?
We will discuss these topics and together we will map the ways in which a brand can use human psychology in order to grow successfully in times of inflation and to reach the right people for its brands – both in B2B and B2C context.
Guest - speakers Discussion Panel
Eliza Grancharova
Head of Strategic Marketing
BILLA Bulgaria
