Elena Kostadinova, Lecturer, Department of Marketing and Strategic Planning, UNWE

Price promotions—marketing’s problem child

Assoc. Prof. Dr. Elena Kostadinova is a lecturer in the Department of Marketing and Strategic Planning at the University of National and World Economy with many years of academic and research experience. Her scientific interests are in the field of consumer behavior, marketing research, sustainable marketing and promotional strategies. She is the head of the scientific project “Price Promotions: Management Motives, Decisions and Consequences” and the author of the first Bulgarian textbook in the field of sales promotions.

 

Elena has a number of scientific publications and has been a guest lecturer at leading Western European universities.

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