Inflation, a jump in fuel and electricity prices and a new, more aggressive than any known strain of coronavirus – this is how the last quarter of 2021 ended. All that is unknown about what else is going to happen next year makes business planning very difficult. And, if in the middle of last year everyone thought that the turbulent periods were disappearing, the panic seems to be taking over the market again.

That is why the 13th PROGRESSIVE Conference has the ambitious goal of presenting the most accurate forecasts and analyzes of what we can expect from the environment in which we all operate. Come and let’s find out together where the pitfalls are in trade and whether the periods of panic among consumers, manifested in crazy overstocking are behind us. We will find out whether the changes in the pattern of consumer shopping are permanent, or just a temporary phenomenon due to the pandemic. We will check the forecasts of market research agencies from 2021, the development of the mix of channels and the increasingly stable share of online commerce. We will see if consumers continue to compare the prices of branded products with those of the chains own brands due to more prudent spending in times of crisis.

With the next edition of the PROGRESSIVE Conference we will do our best to find out whether there will be lasting consequences of the pandemic and the crisis for the FMCG market. And because we believe that information is the most valuable asset when planning the unknown, we will try to provide you with the most accurate one.