Optimum quality-price ratio, favorable prices, fast, easy and convenient shopping are the most important factors for consumers today, studies show. Worried about their budgets, households continue to look for bargains, but they do not compromise on the quality of the products they put in their basket. The interest in healthy products remains strong, and in line with the global trend, a trend towards preference for sustainable products, created with care for people and nature, is also noticeable in the Bulgarian market. Quick and easy orientation in the store, high trust in own brands, as well as replacement of A brands with alternative products, are the other main elements of smart shopping.

And although the European markets are starting to calm down this year, retailers, manufacturers and suppliers must adapt to new consumer behavior patterns in order to remain competitive and develop a successful business model focused on customer benefits.

Welcome to the 15^th PROGRESSIVE Conference so you can find out:

►How has the consumer basket changed in the face of inflation?

►Who is on the winning side and who is on the losing one in the fast-moving goods sector in this economic situation?

►What are the forecasts for the development of the economy and trade until the end of the year?

For another year the conference aims to provide up-to-date data in the context of the situation in the business sector in our country. Don’t miss the chance to be part of the only event that gathers the representatives of the fast-moving industry to share the most valuable resource for every business – useful information!