Plamen Dimitrov

Coface Economic Outlook: Will the high inflation derail the recovery?

Plamen Dimitrov is manager of Coface Bulgaria. He has over 15 years of experience in the banking sector and in the last four he has been director of corporate clients department in Raiffeisenbank (Bulgaria). He began his career at UBB as a microcredit specialist. In 2004 he joined Raiffeisenbank, where he was a specialist in small and medium-sized enterprises, and then became manager of a branch of the bank.

Plamen Dimitrov holds a Master's degree in Economics of Trade from the University of National and World Economy in Sofia and is currently studying for an MBA at Cotrugli Business School.

Emilia Dimitrova

Premiumization and a new level of customer service

Emilia Dimitrova has been Commercial Director HoReCa at Coca-Cola HBC since 2021. She leads a team of more than 120 professionals and she is responsible for the development of the 24/7 portfolio in one of the most important channels for the company - HoReCa. Her professional path in Coca-Cola HBC started in 2012 and since then she has been working on different strategic sales positions including working with national key accounts. In the past two years, Emilia has been responsible for the creation of a specialised HoReCa local team which used a new working model that improved the company’s market share for 24 months in a row. 

Emilia Dimitrova has a Master’s Degree in Strategic management from the Sofia University and a black belt in Lean Six Sigma methodology for process improvement.

Rosen Dimitrov

Consumer behavior under furious prices: How price changes affect consumer preferences and product choices?

Rosen is a proven professional in the Fast-Moving Consumer Goods (FMCG) industry, with a primary focus on retail and online sales. With over 10 years of experience in world-renowned companies such as Beiersdorf, Procter & Gamble, Inditex, and L'Oreal, Rosen stands out for his ability to devise and execute strategies that impact the industry. Currently, Rosen holds the position of Senior Key Account Manager and E-Commerce Lead, where he utilizes his expertise to evolve both traditional and digital channels, turning challenges into opportunities. In addition to his professional engagements, he is an active member of Mentor The Young, aiding the development of young individuals. He is a graduate of the D.A. Tsenov Academy of Economics in Svishtov and is certified by Scotwork Bulgaria.

Georgi Hristov

The role of price elasticity during inflationary waves: What do our data show?

Georgi has been part of NielsenIQ since 2021 as an Advanced Analytics Sales Consultant, where he has commercial responsibilities for the Advanced Analytics portfolio of products and services. The spectrum of solutions that the unit offer enables manufacturers and retailers to make decisions regarding their Assortment, Prices, and Go-to-market strategies. Before that he has  worked for one of the big international companies in the FMCG industry as a Sales Manager while my responsibilities over the years have included managing the business with Modern Trade clients, Pharma channel and E-commerce in Bulgaria. 

Elena Koleva

The Price as a Соmmunication Еlement

Elena Koleva has a profound 22-year-experience in the field of marketing research and business consultations. She is Research Director at Pragmatica. She has worked with Bulgarian and international companies helping them to take the right business decisions in areas such as: brand positioning, effective communication campaigns, new product launch evaluation, etc. She is an author of several research products in Pragmatica’s portfolio. She is a Marketing research lecturer in New Bulgarian University.

Dobroslava Mircheva

Evolving Retail: Automation, Communication, and The Pursuit of Loyalty

Dobroslava Mircheva's professional path goes from the Music Academy to strategic business leadership. The dynamic economic landscape of the 90s became the reason for her transition from the world of music to the world of business. After 4 years working as a Senior Buyer at Kraft Foods (Mondelez), Dobroslava co-founded Display Bulgaria and has been the Managing Director of the company for 18 years. In the meantime, she completed her Master's degree in Psychology and graduated as a PCC coach.

At Display Bulgaria she crafted strategic partnerships with industry leaders - international and local retail chains. The driving force in her work is the privilege of being a conduit for equipment innovations in the Bulgarian market that improve the efficiency of daily processes and create an enticing-to-purchase presentation on the shelf.

Niya Dianova

Nia Dianova has worked in marketing and market research since 2009. Since 2011 she has led the Bulgarian office of the international market research agency specializing in market promotions. In the beginning of 2021 Nia became the manager of FOCUS Marktforschung. 

Nia Dianova has a master’s degree from Sofia University and a second master’s degree from New Bulgarian University. 

Reni Yavriyska

Small basket, big expenditures: how do households shop?

Reny Yavriyska has been working in market research for 15 years. She has worked in different areas of this field as well as using different methodologies. Since 2020 Reny has been part of the GfK Consumer panel.

Danyo Dimitrov

Everything everywhere at once - consumer consciousness in the carousel of inflationary shopping

Danyo Dimitrov is a digital market research professional with more than 18 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.