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Speakers
Special Guest-Speakers
Galina Kostova
Business Consultant & Director BU Emotional Intelligence
SMART-leading is HEART-leading
Galina Kostova
Business Consultant & Director BU Emotional Intelligence
SMART-leading is HEART-leading
Evgeni Gaydov
Managing Director, Gaydov Consulting
Expansion: New horizons and opportunities for development
Evgeni Gaydov
Managing Director, Gaydov Consulting
Expansion: New horizons and opportunities for development
Evgeni Gaydov is an experienced business expert with over 25 years of leadership and operational management in the retail sector. His extensive experience includes various leadership roles in retail companies, one of which was serving as Chief Operating Officer and a member of the Management Board at Kaufland BG.
Known for his ability to combine operational expertise with strategic vision, he and his team have achieved high and sustainable results, elevating the company to a leading position in the Bulgarian market.
As the Managing Director of Gaydov Consulting, he provides strategic consulting services aimed at increasing profits, expanding operations both locally and internationally, restructuring companies, and building effective teams.
Throughout his career, Evgeni Gaydov has proven that business success depends not only on the right strategies but also on the ability to implement them effectively. His mission is to help retail companies grow, optimize, and reach new heights.
Kristina Milkova
Sales Director, Offerista Group Bulgaria
How to prove that offer communication activates sales
Kristina Milkova
Sales Director, Offerista Group Bulgaria
How to prove that offer communication activates sales
Kristina Milkova is a Sales Director at Offerista Group Bulgaria. She has nearly 20 years of experience in marketing, and for the last 10 years, she has been selling exclusively digital advertising. Kristina has been part of the Offerista Group team for 6 years, and for the last 3 years she has been the Sales Director for the Bulgarian market.
Offerista Group's mission is to be at the service of the retail sector (retailers and brands) and to enable reaching its users more effectively through investment in digital and measurable channels. The company also offers access to an extensive publisher network of over 1,400 platforms across all Europe. The network has been designed specifically for the retail sector with the aim of increasing customers and ROI through broad reach across the entire consumer journey.
Guest - Speakers
Juliana Borisova
Marketing Manager Kamenitsa AD, part of Molson Coors
SMART Launch: How Madri Exceptional won the attention of SMART users in Bulgaria and the UK
Juliana Borisova
Marketing Manager Kamenitsa AD, part of Molson Coors
SMART Launch: How Madri Exceptional won the attention of SMART users in Bulgaria and the UK
Zlatina Zlateva
Managing Director, Sirvis Bulgaria
Sirvis: the new B2B marketplace that saves time, increases revenue and reduces costs
Zlatina Zlateva
Managing Director, Sirvis Bulgaria
Sirvis: the new B2B marketplace that saves time, increases revenue and reduces costs
Konstantina Bandutova
Market Analysis and B2B Communications Manager, Sales Department, bTV Media Group
The screen lights in green - how bTV Media Group helps brands on their path towards sustainability
Konstantina Bandutova
Market Analysis and B2B Communications Manager, Sales Department, bTV Media Group
The screen lights in green - how bTV Media Group helps brands on their path towards sustainability
Konstantina Bandutova is Market Analysis and B2B Communications Manager in the Sales Department of bTV Media Group. With over 7 years of experience in the media industry, Konstantina specializes in strategic solutions for marketing and media planning, consumer behavior and brand identity. She graduated with a Bachelor's degree in Journalism and Mass Communications from the American University in Blagoevgrad, then continued her education with a Master's degree at the Central European University in Budapest. In her daily work, she actively works to build on and explore the influence of new trends and innovations on traditional media and how they transform consumer attitudes.
Dobroslava Mircheva
Co-Founder and Managing Director of Display Bulgaria ltd.
Smart Shopping = Smart Retailing
Dobroslava Mircheva
Co-Founder and Managing Director of Display Bulgaria ltd.
Smart Shopping = Smart Retailing
Dobroslava Mircheva's professional path goes from the Music Academy to strategic business leadership. The dynamic economic landscape of the 90s became the reason for her transition from the world of music to the world of business. After 4 years working as a Senior Buyer at Kraft Foods (Mondelez), Dobroslava co-founded Display Bulgaria and has been the Managing Director of the company for 18 years. In the meantime, she completed her Master's degree in Psychology and graduated as a PCC coach.
At Display Bulgaria she crafted strategic partnerships with industry leaders - international and local retail chains. The driving force in her work is the privilege of being a conduit for equipment innovations in the Bulgarian market that improve the efficiency of daily processes and create an enticing-to-purchase presentation on the shelf.
Stoil Atanasov
Happiness Manager, Ficosota
The Art of Smart
Stoil Atanasov
Happiness Manager, Ficosota
The Art of Smart
Marketing expert with over 20 years of experience in strategic planning and brand communication, still naively believing in the human side of marketing. A fighter against the comfort zones and a virtuoso in being always outside the box, whatever the box is. Motivational speaker, workshop leader, psychodramatist and the creator of DING.
Currently taking care of both the people in Ficosota to be happy as well as those who trust the company’s cosmetic products.
Vladimir Chirikov
FMCG Market Researcher
Are the leading FMCG players in Bulgaria SMART enough?
Vladimir Chirikov
FMCG Market Researcher
Are the leading FMCG players in Bulgaria SMART enough?
Reni Yavriyska
Consumer Panel Bulgaria GfK
Smart or Heart shopping?
Reni Yavriyska
Consumer Panel Bulgaria GfK
Smart or Heart shopping?
Reny Yavriyska has been working in market research for 15 years. She has worked in different areas of this field as well as using different methodologies.
Trayana Bozduganova
Junior Client Service Executive, Customer Success, NIQ Bulgaria
Consumer Behavior and Strategies Towards Smart Shopping
Trayana Bozduganova
Junior Client Service Executive, Customer Success, NIQ Bulgaria
Consumer Behavior and Strategies Towards Smart Shopping
Veneta Lyubenova
Customer Service Associate, Customer Success, NIQ Bulgaria
Consumer Behavior and Strategies Towards Smart Shopping
Veneta Lyubenova
Customer Service Associate, Customer Success, NIQ Bulgaria
Consumer Behavior and Strategies Towards Smart Shopping
Julian Dobrev
Executive Director and Director Analysis, Blue Point
The voice of generations - gen Z and gen Y’s shopping models
Julian Dobrev
Executive Director and Director Analysis, Blue Point
The voice of generations - gen Z and gen Y’s shopping models
Julian Dobrev is Executive Director and Director “Analysis” in an agency for marketing consulting and research Blue Point. He has many years of experience in marketing, 18 of which working on marketing researches. He has worked in more than 400 projects (on various studies) of international and local companies and brands – Compass, BELLA Bulgaria, UMC, Tandem, BILLA Bulgaria, Delikatesi Jitnitza, Zaharni Zavodi, Globul, DSK Bank, Overgas, KFC, Renault, Ital Ciment group, HP and etc. Julian is an author of more than 120 articles in the field of marketing.
Danyo Dimitrov
Managing Director, JTN
Smart shopping - pragmatism or a hunt for offers
Danyo Dimitrov
Managing Director, JTN
Smart shopping - pragmatism or a hunt for offers
Danyo Dimitrov is a digital market research professional with more than 18 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.
Marketing Corner - Parallel session
Anastasia Tomeshkova
Business Transformation Director, Brandworks / Publicis Groupe Bulgaria
Business growth through effective brand strategy
Anastasia Tomeshkova
Business Transformation Director, Brandworks / Publicis Groupe Bulgaria
Business growth through effective brand strategy
Anastasia Tomeshkova leads BrandWorks, the strategic brand and business consulting agency, part of Publicis Groupe Bulgaria.
Anastasia has master degrees in marketing and management and international economic relations and nearly 25 years of experience in strategic marketing and business management. She used to work for some of the largest international and Bulgarian FMCG companies, including Nestlé Bulgaria and Ficosota.
Over the years, she has successfully created and established a number of brands that have achieved market success in various categories. Her professional experience covers the entire spectrum of marketing activities - consumer and market research, market strategy, brand concepts, product innovation, portfolio management, pricing, brand communications, trade marketing, management of marketing and sales teams, etc. Her long-standing work is dedicated to demonstrating that well-managed marketing activities are a powerful business driver.
As Business Transformation Director at Brandworks, she consults clients towards achieving business transformation by creating meaningful and distinctive brands with market potential. In parallel, her team collaborates with all creative teams of Publicis Groupe Bulgaria to generate efficient communication solutions for clients from various industries, among them A1, Heineken, Audi, Lufthansa Technik, Stada, Easy Credit, Delicates Zhitnica, Pernod Ricard, Devin, Mr.Bricolage, and many more.
Sales Lab - Parallel session
Georgi Todorov
CEO, ReExe
Attracting and retaining Smart Shoppers - the challenges of the modern retail outlet
Georgi Todorov
CEO, ReExe
Attracting and retaining Smart Shoppers - the challenges of the modern retail outlet
Georgi Todorov has an extensive experience in organizing sales seminars and trainings in the FMCG, DIY and PHARMA sectors. He has been a Sales Manager in a number of Bulgarian companies for import, export, distribution, and production of goods – he has been responsible for development of marketing strategies and trading policies, development and training of trading teams, coordination and control of the trade representatives and marketing and accounting. For the last three years Georgi has been training the export departments of leading Bulgarian manufacturers.
Currently he is a sales mentor and personal coach for a large group of sales professionals. He specializes in the development of organizational models for sales and distribution of goods and services.
Georgi is also the author of training materials and professional guides for the FMCG professionals.
Ten years ago, Georgi was one of the initiators of the introduction of new services and methods for consumers counting in stores / traffic counting. Today, ReExe devices for people counting provide real-time data from over 2,000 stores in the country, and Georgi's team performs controlling at over 12,000 point of sales per year in Bulgaria.
Guest - speakers Discussion Panel
