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Speakers

Special Guest-Speakers





Guest - Speakers

Petar Ganev

Senior Analyst, Institute for Market Economics

Еconomy in Zero Gravity

Petar Ganev is senior research fellow at the Institute for Market Economics (IME) in Sofia. His interests are in the fields of growth and the business cycle, fiscal policy and the role of government, free markets and inequality. He is also studying the history of the Austrian School of Economics.

 

Ganev served as Chairman of the Board of the Bulgarian Macroeconomics Association in 2016-2017. He is an author of numerous articles in Bulgarian media and is also responsible for the educational initiatives of IME.

 


Svetlin Adrianov

Associate Partner and Law Leader for EY Bulgaria, North Macedonia, Albania, and Kosovo

Sustainability in business - also for the customers

Svetlin Adrianov is Associate Partner and Law Leader for EY Bulgaria, North Macedonia, Albania, and Kosovo. He has 24 years of experience as a lawyer, practicing in the fields of Corporate law, Commercial Law, M&A, Anti-trust & Competition, Consumer Protection, IP, and Dispute Resolution. He has joined EY in 2018.

Svetlin’s main focus is on Competition Law (including anti-trust, prohibited agreements, unfair competition, abuse of economic dependence, and merger control), M&A, and Corporate law. Prior to joining EY, he has been an attorney-at-law and partner in one of the first and biggest Bulgarian full-service law firms, heading the Competition and Dispute Resolution Practice Groups. 

Svetlin has worked with some of the biggest companies on the Bulgarian market on Competition & Antitrust, Mergers & Acquisitions, Corporate & Commercial law, and a lot more topics. He has also skillfully performed trainings for the management and staff of a few companies on competition law.

Svetlin holds a master’s degree in Law from Sofia University “St. Climent Ochridsky”. Svetlin also holds a position as Chair of the Compliance Committee at the German-Bulgarian Chamber of Industry Commerce (DBIHK). He is a registered Bulgarian Industrial Property, European Trade Mark and Design Attorney, and a Registered mediator with the Bulgarian Ministry of Justice.


Stefan Galabov

CFO, Coca-Cola HBC Bulgaria


Denitsa Koteva Manager Advertisement and Sales, OLX Bulgaria
Consumer Behaviour Trends in OLX Marketplace

Denitsa Koteva

Manager Advertisement and Sales, OLX Bulgaria

Consumer Behaviour Trends in OLX Marketplace

With +16 years of experience in commercial workflows, business development and sales enablement, Denitsa Koteva is currently driving the OLX Bulgaria monetization program. With a demonstrated history of working in the internet industry and with a strong marketing background, Denitsa believes that business performance is always dependent on market trends, whether you choose an integrated or a disruptive model.

With more than 4 million monthly users,  representing 80% of Bulgaria`s internet users, OLX is the largest buyer & seller community and the top-of-mind solution for easy online selling. Based on the exclusive platform`s data, Denitsa will be presenting market seasonality trends,  buyer vs seller customer behaviour as well as best practices for the marketplace as a selling channel.


Yassen Bossev

Insights and Innovation manager, Molson Coors Beverage Company

The New Gen Z Generation

Market and consumer research professional with more than 18-year experience in providing strategic insights consultancy on brand, communication, new products development, customer experience and performance. His career has started in a market research company and continued in the marketing departments on client’s side. Yassen`s expertise covers end-to-end research process and “translating” research findings and insights to the internal stakeholders. For the last 4 years he works as Insights and Innovation manager at Molson Coors Beverage Company.


Alexander Ivanov

Managing partner, CreateX Digital Agency

coming soon

Alexander Ivanov is a managing partner in CreateX Digital Agency, which has over 70 clients from Bulgaria and Europe and a team of over 50 people. Lecturer at SoftUni Digital and National Military University "Vasil Levski". He is also the founder of the media group "Digitalno Delo". For the past few years, he has been the Educational Director of SoftUni Digital & SoftUni Creative. He has recently become the Organization's Main Brand Ambassador. He is one of the teachers in the program "Zaedno v chas", he taught information technology.


Georgi Hristov Advanced Analytics Sales Consultant, NielsenIQ Bulgaria
Promotional activities and inflation processes that affect the economy

Georgi Hristov

Advanced Analytics Sales Consultant, NielsenIQ Bulgaria

Promotional activities and inflation processes that affect the economy

Georgi has been part of NielsenIQ since 2021 as an Advanced Analytics Sales Consultant, where he has commercial responsibilities for the Advanced Analytics portfolio of products and services. The spectrum of solutions that the unit offer enables manufacturers and retailers to make decisions regarding their Assortment, Prices, and Go-to-market strategies. Before that he has  worked for one of the big international companies in the FMCG industry as a Sales Manager while my responsibilities over the years have included managing the business with Modern Trade clients, Pharma channel and E-commerce in Bulgaria. 


Elena Koleva

Deputy Research Director, Pragmatica

Turbulence in communication

Elena Koleva has a profound 20-year-experience in the field of marketing research and business consultations. She has worked with Bulgarian and international companies helping them to take the right business decisions in areas such as: brand positioning, effective communication campaigns, new product launch evaluation, etc.
She is an author of several research products in Pragmatica’s portfolio – “Ad Test” and “360° Product Test”, consumers’ quantitative evaluation of communication materials and new product concept pre-test.
Elena graduated Economics and Statistics in the University of National and World Economy. Currently, she is a Marketing research lecturer in New Bulgarian University.


 


Vladislav Kolev Director, LOGO Research
Global crises and local habits

Vladislav Kolev

Director, LOGO Research

Global crises and local habits

During the last 20+ years, Vladislav has a proven record of successfully supporting diverse companies in different business areas on their way to success. He leads your marketing team through any research problematics and challenge any piece of information to find the answers you need by strong, critical and highly analytical mind and innovating research methods and techniques. Vladislav puts no limits to partnership, which makes him and LOGO Research a preferred supplier for marketers and companies seeking added value beyond bare data and preferring long-term partnership based on mutual confidence and trust.

 


Angela Conlan

Research Executive, LOGO Research

Global crises and local habits

Angela is a part of the research team at LOGO Market Research and Consulting since 2020. Her main interests lie in consumers’ opinion and habits in the FMCG sector. She is motivated to keep up with the shifts and changes consumer spending and share her insight of the latest tendencies on the market landscape.


Julian Dobrev

Executive Director and Director Analysis, Blue Point

Successful with higher prices

Julian Dobrev is Executive Director and Director “Analysis” in an agency for marketing consulting and research Blue Point. He has many years of experience in marketing, 18 of which working on marketing researches. He has worked in more than 400 projects (on various studies) of international and local companies and brands – Compass, BELLA Bulgaria, UMC, Tandem, BILLA Bulgaria, Delikatesi Jitnitza, Zaharni Zavodi, Globul, DSK Bank, Overgas, KFC, Renault, Ital Ciment group, HP and etc. Julian is an author of more than 120 articles in the field of marketing.


Vera Mocheva

National Key Account Manager, Euro Pool System Bulgaria

Together to circular economy

Vera Mocheva is a commercial manager who has worked across different types of businesses and markets, focusing on understanding the needs of key stakeholders and bridging teams, internal and external, for creating mutually beneficial, long-term collaborations.

The past several years Vera has concentrated to deepen her knowledge and understanding of the circular economy concept and has found practical ways to implement it in the business. Helping the retailers and their suppliers to take a step forward to circular way of working and reducing their CO2 footprint through her current role at Euro Pool System - a company providing service for reusable containers. Collaborating in the fresh food category with the market leader in Bulgarian Modern Trade has given deep insights into the FMCG sector challenges and ways businesses can benefit from circular economy principals.






Sales Lab - Parallel session

Veselina Panayotova

Business Development & Sales, www.veselinapanayotova.com Founder

Prices increase mechanisms

Veselina has more than 15 years experience in the FMCG sector with companies such as Procter & Gamble, Ficosota & Carlsberg Bulgaria at senior level positions. She kept looking for different opportunities to create a bridge between sales and marketing; between people and business; between psychology and mathematics; between entrepreneurship and corporations’ mindset. She found the bridge 2 years ago by making her college dream come true. Veselina created a consultancy company with ladies, working on a project base. She believes this opportunity creates a possibility for mothers to continue working while spending quality family time. 

 

 

 

 






Marketing Corner - Parallel session

Zornitsa Karidkova Founder of AdDigital
Instagram & TikTok Marketing for Business

Zornitsa Karidkova

Founder of AdDigital

Instagram & TikTok Marketing for Business

Zornitsa Karidkova is the founder of AdDigital – a digital marketing company, which helps businesses grow in the digital world by successfully implementing digital marketing strategies to reach their clients, achieve better results, and make their businesses grow sustainably.

 

Zornitsa has more than 7 years experience in digital marketing and advertising strategies. She has expertise in Social media Management for businesses, creative digital marketing strategies and outstanding video content. Some of the most popular brands in Bulgaria have already trusted Zornitsa and her team with their digital presence. Zornitsa is also an experienced digital marketing lecturer.

 

In 2017, Zornitsa founded her own company AdDigital with the ambition to become leading digital marketing agency. 5 years later later, with dedication to quality and tailor-made strategies for every client, AdDigital has a portfolio of many successful projects with different brands. Currently, AdDigital is one of the fastest growing digital marketing companies in Bulgaria with extensive expertise in working with companies in the food, cosmetic, technology, education, retail, manufacturing, building materials and construction.


Danyo Dimitrov Managing Director, JTN Research
The road to the customer goes through TikTok and Instagram!? Everybody is there, only a few admit to it

Danyo Dimitrov

Managing Director, JTN Research

The road to the customer goes through TikTok and Instagram!? Everybody is there, only a few admit to it

Danyo Dimitrov is a digital market research professional with more than 17 years in the market research field. His professional interests are focused on enhancing respondent experience, interdisciplinary research synergies and custom-tailored AI research technology solutions. Danyo runs the leading online market research agency JTN as its managing director since 2014. Having managed thousands of local, regional and international digital market research projects, he is passionate about expanding audience reach and shortening the path between asking questions, obtaining opinions from the precisely targeted sample and transforming them into successful business strategies.






Guest - speakers Discussion Panel

Vasil Vasilev

Director Food Division

Kaufland Bulgaria

Lubomir Harsev

Administrative Director

LIDL Bulgaria





Speaking Opportunities
To find out more about becoming a speaker at the PROGRESSIVE Conference, please contact Katia Dzhatova
telephone: 00359 2 944 35 63
e-mail: k.dzhatova@cmg-bg.com